Differences in Traditional and Digital Marketing

Digital Marketing and Traditional Marketing have a distinct few differences from the start such as the Digital Marketing side of it having the use of Blogs, Facebook, Twitter and LinkedIn mainly using social media sites whilst Traditional Marketing would then use such things as Newspapers, Brochures, Trade Show Booths, Television and Radio along with billboards too. Digital Marketing relies on using electronic and computerised outlets for their marketing whilst Traditional uses the more obvious and older outlets for their marketing.

A huge difference in that is that Digital Marketers can reach a larger audience quicker for a lot less money and resources compared to Traditional Marketers, they can use the “Viral Marketing” campaigns to easily reach a much larger and broader audience whilst the more traditional marketers will have to use such things as Adverts on Television programmes or product placement in shows or movies to get their products across to an audience but compared to Digital Marketers they cannot really put up much of a fight as with Digital Marketing, the results are lot faster compared to putting an ad in a Newspaper for a sale in store at the weekend, Digital Marketers can tweet that their having a sale starting right now and their website would flood with traffic.

Traditional Marketing also has a place in marketing where Digital Marketing cannot get to, Traditional Marketing can get to the audience who do not have an internet connection and they will not see how they Digital Marketers are getting their products across to the world, a downside on that is that unlike Digital Marketing they will not be able to track how many people view their adverts.

Along with their own area they can only reach Digital Marketing can reach out on more of a personal audience with personalised emails and marketing with SMS and adverts on specific websites, and Digital Marketing can constantly update their adverts and news to the latest time unlike Traditional Marketing.