Digital Marketing Campaigns I enjoyed.
Coke’s Snapchat Campaign in 2016
In 2016 Coca-Cola struck up an agreement with the social media company Snapchat to start using the Coca-Cola filter and geo tag to showcase teenagers and young people alike their first day back in school, it got kids using their Snapchat to show off where they go to school and was a positive influence on kids actually going to school and in return Coke was able to make a great impact off it and build a relationship with Snapchat, which still continues today as they are constantly using filters and stories to promote the brand.
FIFA Interactive World Cup
EA Sports the developer behind the Fifa games this year have brought out their largest Interactive World Cup, where it sees players form all across the world competing against each other to represent their favourite teams in a World Cup which streams to millions of viewers therefore promoting not only the new game but the teams and players involved in the matches, it’s a huge benefactor everyone involved.
Spotify and BMW
Spotify and BMW collaborated for the launch of the BMW 320i for which an 'American Road Trip' campaign was developed where they would get users to choose from five different American Road Trips to which then a personal playlist would be made for the user and it was a way for the user to feel more personal with the company and car. It benefits hugely for both parties and was a great way to market both companies.
Netflix is a Joke
In 2017 in the build up to the award ceremony the Emmys, Netflix began using their top shows to promote their upcoming comedian specials so various comedians from the likes of Dave Chappelle, Chris Rock, Jerry Seinfeld and Ellen DeGeneres popping up in the middle of a pivotal scene of their most famous shows from like Stranger Things and Orange is the New Black among others. It took off very well and got fans of the comedians and non-fans very excited for the respected comedians upcoming specials exclusively on Netflix.